There is no denying that a well executed dusk shot on the right home does wonders for a marketing campaign. However before you rush to pick up the phone, there’s no getting away from it, dusk shots are not within everyone’s budget, they are time consuming and depending on the time of year sometimes need one of our team on location as late as 10:30pm.
Modern digital cameras are very impressive pieces of kit, capturing amazing amounts of detail all at the push of a button; the camera processes an image which you can print straight from camera. Mobile devices such as iPads and iPhones have also made big improvements in image quality and there are even some mobile phones that have 40+ megapixel sensors!
However, interiors are very difficult spaces to photograph; they ask a lot of even the most modern digital camera to create a professional looking photograph and are that is the reason why the camera needs to be
We are often asked to photograph new builds or newly renovated properties that are unfurnished. The resulting photos do tend to show off how new and pristine the rooms are but usually look bland without any furniture or decorations.
As you can see below, although this bedroom is newly decorated and nicely finished, it lacks any sort of character with the room being so plain and empty.
To actually stage a property or room can cost a lot of money and run in to many hundreds, even thousands of pounds and takes a lot of time and effort to get the furniture through the door. Imagine the time and effort of having to get a top floor apartment fully furnished!
What we can do is “virtually” stage the room with the appropriate furniture (a bed, chest of drawers, etc.) As you can see below, the room looks much more complete and you can get a good feel for what the room will look like when fully furnished.
You can see that the virtual staging gives the room more character and also gives the viewer an insight in to what can be done to the room as far as furnishing it goes. We have an extensive portfolio of furniture for all sorts of rooms.
Try as we might, it’s just not possible to photograph every aspect of every property on a sunny day with a blue sky. Often it will be a sunny day but half the sky is grey and sometimes there will be blue sky but no sun. There is also the issue that you can’t have sun on both the front and back at the same time. We’d need two suns for that luxury!