Marketing

Holiday Let Photography

High quality, professional photography for holiday cottages and apartments is essential.  We’ve all looked through the websites searching for holidays and personally the photographs are one of the main decision makers for me.  There is usually a wide selection of properties to choose from and unlike buying of renting you don’t need to worry too much about the exact location.  For a city break as long as you are in the thick of it and close to the things you want to see then you may well be swayed by those alluring photos which sell you the dream.

 

No one wants to go on holiday to a place where the owners haven’t even bothered to get decent photos, it just shows a lack of care and attention, and what else might they have neglected?

 

We work closely with owners and agents to ensure the results are first class. We advise on dressing and staging to help sell the lifestyle.  It’s important to take a selection of shots that show the space but also those details to transport people to the destination and start to dream about their holiday.

 

Using eye-catching professional photography can pay dividends, unlike selling or letting a house the images will work for you time and time again attracting new guests consistently.

 

Check out our portfolio of recent work to see for yourself.

https://exposurepropertymarketing.com/holidaylets/

in City / Marketing / Photography / Staging
Kitchens help sell your home

Selling your home with success

We all dream of selling our home quickly at the asking price and for the sale to go smoothly. If we’re honest some of us even expect this to happen, and why wouldn’t it? We love our home and expect others to feel the same.

But like all dreams YOU have to make them come true…not just hope for the best and trust to luck. We’ve been working in the property industry for years and have seen dreams come true as well as see them shattered.

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in Marketing / Photography / Preparing / Staging

York House Photographer – A semi-detached home; case study

There is no doubt about it. How well presented your house is plays a key part in the sale price and how long it takes to achieve a sale. Houses that are well presented and in move in condition will sell quicker and for more money than similar houses that don’t look as good. The ethos is simple, the more aspirational your house looks, whether in York or anywhere around the country, the more people will aspire to buy it.

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in Marketing / Photography

Getting ready to sell your property

We often get asked how best to stage and style a home ready for our visit when we call to make the appointment. Unfortunately by the time we are calling it is usually too late, unless you live extremely tidily or you are happy to wait a week or two whilst you prepare. One of our photographers has recently sold their own property and it took almost three weeks of meticulous decluttering and preparation to ensure that the shots were as good as they could be.
We often hear a whole host of reasons why the property is not presented very well from running out of time to messy children and my favourite one, that if people saw very tidy photos they would be disappointed on the viewing!!
It is well documented that a clean and tidy home sells quicker and for more money, so why would you choose to overlook the presentation of your home for the photographs and viewings?

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in Marketing / Photography / Preparing / Staging

Lighting property photographs; Why do we do it?

Lighting property photographs is one of the most important things when it comes to getting great results, time after time in a range of different situations. Good, effective lighting is also one of the most difficult parts of interior photography to master. It takes a great deal of practice and experience to know how to light spaces in a way that looks natural and enhances the room. It’s fairly straightforward to fire a flash into a room and make everything look brighter, but that’s not what I am talking about here. Good lighting almost never comes from an on camera flash, and even less so from a direct on-camera flash. If you were to take a picture of a room from directly in front of the only window the results would not be nice. There would be little shadow and depth to the room and items in it. That’s pretty much what on camera, direct flash is and that’s neither flattering nor realistic. Great additional lighting only comes when you have the tools and the experience to use them properly.

Below are a few examples where we have added light to the shot to improve the end result. Lighting is not only key when it comes to illuminating a space (or series of spaces) but is so important to enhancing depth, texture and mood as these examples show.

Log Burner:

To enable us to catch the detail in the flames of this log burner, the rest of the room was much to dark. By adding light we were not only able to improve the brightness levels of the room but also to bring out the texture and details in the bricks, stove and mantle piece.

Log Burner Before Log Burner After

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in Marketing / Photography

Photography that Sells your House

Having worked in the industry for many years we have seen awareness grow of how important professional photography is in regards to selling your home. We recently had a new client express that they are looking to grow their business and that they saw professional, well executed photographs as an important aspect of their work which would put them ahead of their competitors.
To achieve this high standard of photography we have worked for many years honing our craft, learning from the best photographers in the field and taking our skills forward and never standing still.
Here are a few things we have learned over the years –

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in Marketing / Photography
external property photograph

One Photograph to Sell a Home

The lead photograph can have an enormous effect on the saleability and indeed sale price of a property. It can be true to say that you have one photograph to sell a home. How good a house looks in the main shot is down to a number of factors and not just how good the house looks in the flesh. A pretty house helps but if it doesn’t get the sun (possible for some months of the year), tree cover prevents views of the house from the best viewpoint or obstructions such as garages hide part of the house the photographs can suffer.

We know just how important the main shot is. And that’s why we’ll do everything we can to get the absolute best shot possible. Only last Thursday I carried the elevated mast through an ash tree and 10 metres of nine foot high ferns to get a good vantage point of this house. Even from this vantage point I need the mast at its full nine metres to see over the ferns and show its fantastic setting.

[before-after]
House Farm-001West Yorkshire country house
 

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in Marketing / Mast Photography / Photography

Property Photographs| A Contemporary House Conversion | York

I’m excited by interesting properties. It’s why I love this job. While I have my favourite periods and styles, any home that provides excitement either through its architecture or through its interior design, wins my vote.

I have seen very many houses. The number of houses in which I have produced property photographs easily run into the thousands and I tend to remember the photographs of most of them. Tell me an address and I’m hopeless. But show me the pictures and chances are I’ll remember quite a lot about the place. I’m a visual person so it makes sense I remember pictures rather than words. The truth is I have to connect with a property before I can produce photographs of it. Sure I can take pictures of a house as soon as I walk through the door but they will be snaps because I won’t know why I’m taking the pictures and what I am trying to convey. I like to tell the story of the property, and it’s always easier to tell a strong story with substance behind it than have to try and make a story from something wishy-washy.

This contemporary conversion of, what was before, quite a run of the mill house had a strong story. Secret doorways, interesting furniture and strong, confident colours. It wasn’t hard to find things to point my camera at but I had to remember this house was for sale. I’m a great believer in not giving everything away online. You want the ability to still be able to delight and surprise anyone coming to view the property and so I had to be careful about what I chose to shoot, making sure that I showed enough to get people in. It’s one of the trickiest things to balance, and only experience will tell you what you need to show and what will convey better in real life than in a photograph.

property photographs dining kitchen york

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in Marketing / Photography

Good Floor Plans. Why do I need them when selling my home?

Floor plans come in many guises. Some properties don’t have them at all, some have basic plans (that are often wrong) and other have what we would describe as a good plan.

It’s widely acknowledged that a floorplan of your property is an extremely important tool when selling. Buyers want to see them. This can be for numerous reasons;

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in Floor Plans / Marketing